A New Paradigm for Post Partum Depression

ThinkGen’s client faced ingrained habits upon postpartum depression (PPD) market entry. The newly launched PPD Brand demonstrated higher efficacy vs. SSRIs. This treatment is administered as in-patient infusion and a PPD diagnosis was required for access. ThinkGen’s goal with this research project was to:

• Identify the drivers and barriers to early adoption and understand how HCPs discuss the Brand with patients and families.

• Among prescribers, the goal was to understand use in specific patient types, and how time to access and patient response to therapy impacts Brand perceptions and future use

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