Best Practices in IVA and CVA Market Research
With the emergence of the COVID-19 pandemic in March 2020, the market research community rapidly adopted online research as its primary mode of data collection. Interactive Visual Aids (IVA)/Core Visual Aids (CVA) testing research, which was traditionally conducted through in-person depth interview (IDI), swiftly was forced to transition to virtual encounters.
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What We Value
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Integrity & Passion
We care and it shows. Unwavering customer focus & commitment to excellence are intrinsic to ThinkGen.
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Mutual Respect
We value empathy and active listening, and foster a collaborative environment that supports and celebrates the diverse voices of our employees.
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Intellectual Curiosity
We’re always willing to try new things and aren’t afraid to fail, because it takes perseverance to forge new paths.
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Continuous Innovation
We challenge ourselves daily to rethink and reimagine solutions for the obstacles our clients face.