"Demystifying" Behavioral Economics: What The Experts Say
The development of the body of knowledge known
as Behavioral Economics (BE) constitutes a major
step forward in our understanding of human
decision-making. While many points in time could
be selected as the beginning of BE (even as far back
as the 1970’s) many peg Daniel Kahneman’s winning
of the Nobel Prize in 2002 for raising general
awareness of the discipline.
As will be discussed in this paper, BE has had a number of major contributors, who have come at the field from
a number of different angles.
Fill out the form to read our white paper
What We Value
Integrity & Passion
We care and it shows. Unwavering customer focus & commitment to excellence are intrinsic to ThinkGen.
We value empathy and active listening, and foster a collaborative environment that supports and celebrates the diverse voices of our employees.
We’re always willing to try new things and aren’t afraid to fail, because it takes perseverance to forge new paths.
We challenge ourselves daily to rethink and reimagine solutions for the obstacles our clients face.