---
title: Rethinking Message Development and Testing for Pharmaceutical Products in 2020 and Beyond
description: ThinkGen on the need for the pharmaceutical industry to fundamentally reconsider the processes it uses for the development and testing of promotional messages for physicians.
image: https://resources.think-gen.com/hubfs/Untitled%20design%20(3)-1.png
---

# Rethinking Message Development and Testing for Pharmaceutical Products in 2020 and Beyond

ThinkGen’s Chief Innovation Officer Dr. Richard Vanderveer, and Vice President Audrey Wu discuss the need for the pharmaceutical industry to fundamentally reconsider the processes it uses for the development and testing of promotional messages for physicians. Presented in conjunction with Intellus Worldwide in September 2020.

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