TDIs + Digital Ethnography to Capture Emotional Journey of Patients with a Chronic Pain Condition and Caregivers

ThinkGen’s pharmaceutical client sought strategies and tactics to elevate its engagement with patients suffering from a chronic pain condition. The objective of this research engagement was to identify when and how communications and/or interventions can be implemented to improve the overall patient experience (including improved persistency) with “Brand X” and to better understand and address junctures of discontinuation

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