The "Death" of Product Positioning in Pharmaceutical Marketing

In order to get a new product to become a habit of your customer, the pharmaceutical marketer must deal with the two separate minds of a potential customer, and must take that customer successfully through each of four separate steps.

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What We Value

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Integrity & Passion

We care and it shows. Unwavering customer focus & commitment to excellence are intrinsic to ThinkGen.
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Mutual Respect

We value empathy and active listening, and foster a collaborative environment that supports and celebrates the diverse voices of our employees.
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Intellectual Curiosity

We’re always willing to try new things and aren’t afraid to fail, because it takes perseverance to forge new paths.
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Continuous Innovation

We challenge ourselves daily to rethink and reimagine solutions for the obstacles our clients face.
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